Operation S.W.A.K. Sends Love To Troops Overseas

Kathy Bourque

SWAKNorth Platte, NE January 15, 2013 – According to the Department of Defense, there are nearly 1.5 million active U.S. military personnel.  To help residents show their support and send messages to loved ones serving our country, The UPS Store ® located at 410 E Leota, just south of Walmart,  is launching Operation: S.W.A.K. (Sealed With A Kiss).


Operation: S.W.A.K is an initiative to deliver Valentine’s Day greetings to U.S. troops and veterans. From Jan. 15 through Feb. 14, the North Platte The UPS Store will provide free first-class postage (45 cents) for one-ounce valentines and letters to U.S. military personnel stationed overseas or to veterans in VA hospitals.

“A handwritten card or letter is a simple way to pay tribute to the efforts and sacrifices of the brave men and women who serve our country,” said Kathy BourqueThe UPS Store franchisee. “Each and every card is a valuable reminder of home for the soldier who receives it.”


Eligible mail must be addressed to a specific U.S. serviceman or woman at an assigned APO/FPO address or a specific veteran residing in a VA hospital, and must



bear a valid return address. Bourque recommends people send their greetings by Jan. 31 for overseas delivery by Valentine’s Day, although cards and letters will be accepted through Feb. 14.


“Many people are using email as a quick means of communicating with loved ones overseas, but nothing compares to the sentiment of a handwritten card or letter,” Bourque said.


The UPS Store at 410 E Leota is open Mon-Fri 8-7 and Sat. 9-5.  For more information on The UPS Store products or services, please visit www.theupsstorelocal.com/3143 or call 308.534.6634.


About The UPS Store

With more than 4,700 locations, The UPS Store network comprises the world’s largest franchise system of retail shipping, postal, printing and business service centers throughout the U.S., Puerto Rico and Canada. In the U.S. and Puerto Rico, The UPS Store locations are independently owned and operated by licensed franchisees of The UPS Store, Inc., a subsidiary of UPS(NYSE: UPS).  In Canada, locations are independently owned and operated by licensed franchisees of master licensee MBEC Communications, L.P.  For additional information on The UPS Store, including information on franchise opportunities for opening a The UPS Store location, visit www.theupsstore.com.