The NCAA announced last month it will no longer allow Electronic Arts Inc. to use its logo starting next year. The move comes as the NCAA fights a high-profile lawsuit that says the governing body owes millions of dollars to former players for allowing their likenesses to be used for free.
ESPN first reported the SEC would end its licensing agreement with EA, and a spokesman confirmed that to the AP Wednesday.
Spokesmen for the Big Ten and Pac-12 say their conferences also will not renew agreements with EA.
The conference contracts do not cover individual schools.