(VIDEO) Neb. Farm Bureau Attacks Chipotle’s ‘Scarecrow’ Video

Posted 6 months ago

By Scott Carlson

NE-Farm-Bureau(AP) — The Nebraska Farm Bureau Federation is criticizing Chipotle Mexican Grill’s video called “The Scarecrow” as an attack on agricultural producers and their methods.

The group has sent a letter to the Denver-based restaurant chain, voicing “extreme disappointment and concern.”

Chipotle has joined other restaurant groups in seeking more humane treatment of farm animals. Chipotle spokeswoman Danielle Winslow told the newspaper that “The Scarecrow” and an accompanying video game offer a way to educate the public on agricultural trends.

The 3-minute video has been posted on Chipotle’s website. Chipotle says in a news release that the game and video “depict a scarecrow’s journey to bring wholesome food back to the people by providing an alternative to the processed food that dominates his world.”


  • c’mon man

    Honestly-is it just too much to treat animals humanely?

    Current score: 7
    • NeChick

      Unfortunately, most businesses don’t see much profit in it :(

      Current score: 3
  • Most interersting man

    WTF did i just watch?

    Current score: 2
    • James

      I agree…. that was the wierdest thing I have seen in a long time!

      Current score: 0
  • PB

    Locally Grow Sustainable non-genetically modified food is what we need! Not commercially grown and processed genetically modified food like products.

    Current score: 2