The group has sent a letter to the Denver-based restaurant chain, voicing “extreme disappointment and concern.”
Chipotle has joined other restaurant groups in seeking more humane treatment of farm animals. Chipotle spokeswoman Danielle Winslow told the newspaper that “The Scarecrow” and an accompanying video game offer a way to educate the public on agricultural trends.
The 3-minute video has been posted on Chipotle’s website. Chipotle says in a news release that the game and video “depict a scarecrow’s journey to bring wholesome food back to the people by providing an alternative to the processed food that dominates his world.”