Crested Butte Become Bud Lite’s ‘Whatever’ Town

Posted 3 months ago

By Associated Press

bud-lightDENVER (AP) — Some people in normally laid back Crested Butte, Colorado, are not up for “Whatever” — a secretive Bud Lite plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.

The company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event. Secrecy has been part of the “Are you up for Whatever?” campaign from its beginning at last year’s Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.

Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.